Media Relations for Law Enforcement
POST Certified: Plan III 24 Hours (CPT)
PARTICIPANTS
This issues-driven, three-day seminar is intended for all sworn and civilian police employees who are or may be responsible for interacting with the media. The instructor has a proven track record of successful media relations within a high profile police department.
CONTENTS
The three days are comprised of an entertaining and enlightening mixture of lectures and actual camera/interview skill development scenarios. The eight-hour modules include the following:
- Police-Press Relations This session reviews the role of the line supervisor/manager and the public information officer (PIO); the media’s role in a democracy; policies and laws related to police/press relations; and media access to information.
- Police/Press Strategies This day consists of writing news releases; promoting the successes of your agency; managing breaking news; and conducting news conferences. Every participant experiences a hands-on case scenario along with feedback that continues into the next day.
- Scenarios and Feedback The final day describes proven tactics for maintaining leadership in a news situation; positive and harmful interfaces; and how to make the press a supporter vs. an adversary.
Instructors
PAUL VERNON |
Tuition
$420 for seminars in Dana Point, California; $576 for all off-site seminars
POST Control No.
9080-33240-
Location
Doubletree Guest Suites Doheny Beach, 34402 Pacific Coast Highway, Dana Point, CA 92629 949-661-1100
www.doubletree-danapoint.com
Seminars
December 13-15, 2010